FamilyMart has created a cross-channel system for borrowing circular cups, and has coordinated initiatives to promote the value of using circular cups to consumers.
In order to reduce the impact of disposable cups on the environment, regulations require chain convenience stores and fast food operators to introduce recyclable cups in a certain proportion of stores starting from 2023. FamilyMart has called for a cross-industry alliance to form the Circular Cup Alliance, sharing practical experience and resources, and assisting various businesses in introducing circular cups.
Creating a cross-channel borrowing system
In collaboration with Blue Ocean Vision, FamilyMart has invited many businesses, such as supermarkets, coffee shops, breakfast shops, fast food restaurants, and tea drinks, to form an alliance through which they can provide circular cup borrowing services. This open and cross-channel borrowing system has made using circular cups significantly more convenient, and lowered the threshold for businesses that don't have their own logistics systems to implement circular cups.
Communication and promotion to consumers
FamilyMart has created a good first-time experience for consumers through limited-time activities (such as Earth Day and World Environment Day single-day limited coffee discounts), and worked with the Taiwan RETHINK Environmental Education Association and KOLs/KOCs to ease hygiene concerns through humorous promotions, advocating the importance of circular practices and plastic reduction. These promotional materials are shared free of charge with all the members of the alliance, highlighting the various usage scenarios of circular cups.
Easy-to-take and easy-to-clean designs
The circular cup designed by Blue Ocean Vision in cooperation with FamilyMart has an anti-scalding corrugated design. The inner edge is designed for easy cleaning, and the corrugated design on the exterior is scratch resistant. These features make circular cups more practical and durable.
Benefits
- So far, the Circular Cup Alliance has set up 1,500 borrowing locations, delivering circular cup borrowing services to people in all counties and cities across Taiwan.
- Reusing circular cups reduces the need for new plastic, resulting in the conservation of raw materials and energy, and ultimately assisting in lowering the carbon footprint.