momo has actively developed circular packaging, an optimal packaging recommendation system, and expanded the reach of its recycling stations to promote the recycling of online shopping packaging and respond to the increasing demand for packaging materials.
Transforming designs, materials, and processes to reduce packaging from the supply side
momo has adopted mono-materials for its packaging and does not use metal nails, wax, or film. In terms of materials, momo utilizes recycled plastic and pulp, while actively trying out new biomaterials, such as: hydrolyzed adhesive tape, honeycomb paper bags, etc., continuously reducing the use of ink and packaging. An “optimal packaging suggestion system” developed by AI modules has been introduced into the packing process to select packaging materials of the best size and further reduce the use of buffer materials.
Promoting consumer participation and expanding the reach of recycling stations for online shopping packaging
In order to accurately deliver circular packaging to consumers who support environmental preservation, momo launched the “Green Membership” program in September 2023, allowing members to choose to use circular packaging or have products from orders across more than 2 warehouses delivered together, and providing momo coins as rewards. Circular bags are manufactured using long-lasting materials and recycled materials, and can be reused 25 times. momo has also cooperated with multiple partners to set up more than 15,000 circular bag recycling stations, including: 7-11 stores, myfone stores, Chunghwa Post branches and Simple Mart stores, and collaborated with the Tzu Chi Environmental Protection Education Centre to recycle cartons.
Benefits
- In 2023, momo cooperated with 17 suppliers to use 724 circular logistics boxes, reducing a total of 5.5 metric tons of carbon emissions [1].
- Through the optimal packaging recommendation system, the average weight of a single package in 2023 was reduced by 20.97%, and the use of buffer materials declined by 37.7%; in addition, the cost of small home delivery orders was reduced by 24.9% [2].
- The “Green Membership” program has encouraged 290,000 members to agree to get their orders consolidated. From September to December 2023, this program has helped reduce the use of more than 200,000 cartons; furthermore, a total of 40.66 metric tons of CO2e [3] were saved through the decrease in packaging materials and transportation miles.
[1] Method for calculating the reduction in carbon due to the adoption of circular logistics boxes: As a benchmark for comparison, the carbon footprint of carton manufactured from raw wood pulp amounts to 6.1kg per 1kg. However, the carbon footprint of momo’s circular logistics boxes is 1.24 kg. Based on the total logistics boxes (724) used in 2023, an average of 7.564 kgCO2e can be saved for each recycled logistics box used, resulting in a total reduction of 5.5 tCO2e in 2023. (Source: Taiwan Paper Industry Association)
[2] The baseline year is 2019.
[3] Method for calculating the carbon emissions saved by miles from consolidated orders: (Miles from non-consolidated orders - miles from consolidated orders) × package weight from consolidated orders × carbon emission coefficient.Carbon emission usage coefficient: 0.833 kgCO2e/kg for the normal-temperature delivery service, and 1.55 kgCO2e/kg for the lowtemperature distribution service (Source: Carbon Footprint Information Platform). Method for calculating the carbon emissions saved by using consolidated packaging: Reduced carton from consolidated orders × 0.167 kgCO2e/kg. Source: momo's retail services produce 1.10 CO2e/kg in carbon emissions for each physical product. According to a lifecycle analysis, the average packaging materials and waste stage of each package account for 0.167 CO2e/kg.