Utilizing maintenance grading, restyle2050 puts only imperfect products on the shelves, offering consumers the opportunity to consciously choose the recyclable and sustainable.
In today’s market environment, very often products cannot be put on the shelves in pristine condition. They may be customer returns from online shopping platforms or product displays, and may have damaged packaging or defective appearances. Although these products function as normal, they cannot be sold as new because they are “imperfect” and must sell at a reduced price as a “refurb.”
“Imperfection” is a conscious, mindful choice of sustainability
Hengstyle, a distributor that introduces global brands with unique creativity and design to the Taiwan market, established restyle2050 at the end of 2022, signifying not just greater responsibility for the products it sells and the business model it employs, but also as a way of advocating to consumers that “these imperfect choices are not second best, but rather conscious, mindful choices of sustainability.”
Re-listing the “imperfect”
Through repair and inspection, as an authorized distributor of these branded products, Hengstyle classifies imperfect products according to their condition, and puts them back onto the market through restyle2050. Consumers can choose what to buy based on their personal needs and preferences, so imperfect products have the opportunity to exert their due value and function.
Benefits
- In less than a year since its launch, restyle2050 has successively put on the shelves more than 3,500 imperfect products, successfully made more than 1,200 products acceptable and available for purchase by consumers, and accumulated 4,000 members.
- Through content communication, the actual return rate is reduced to less than 2%, greatly diminishing the environmental impact of these imperfections and revolutionizing consumer shopping habits.