The global climate crisis is intensifying, driven by a linear economic model of excessive consumption, pollution, and externalities. Achieving net zero emissions by 2050 requires us to go beyond traditional economic frameworks and accelerate circular collaboration to implement systemic changes.
CC4CC—Circular Collaboration for Climate Crisis—is a global initiative that drives dialogues and actions to foster regenerative, restorative, and inclusive circular economy models. It aims to strengthen cross-border, cross-industry, and cross-supply-chain collaboration, ensuring a just transition in which all nations and every member of society take part in addressing the climate crisis.
Key Actions
1. Redefining Market Demand & Circular Business Models
- Shift from ownership to usership through product-as-a-service (PaaS) models.
- Redesign consumer demands based on the “Three-Lows” low emissions, low pollution, low resource consumption.
- Redesign products for seamless improvements and upgrades throughout their lifecycle—enhancing energy efficiency, functionality, and operational performance. This approach mitigates premature obsolescence, extends product lifespan, maximizes material efficiency, and reduces unnecessary external impacts.
2. Rebuilding Regional Circular Networks & Transforming Supply Chains
- Encourage government, business, and civil society collaboration to replace fragmented, high-externality global linear supply chains with resilient, regenerative, inclusive regional ‘Circular Service Networks’.
- Align economic profitability with high resource circularity to ensure short-term business viability while securing long-term sustainability and resilience.
3. Redefining Net Zero Responsibility & Launching Circular Collaboration Dialogues
- In a highly globalized supply chain, no single company, industry, or country can achieve net zero alone. Climate action cannot fall solely on manufacturing nations or producers—consumers, policymakers, and all supply chain stakeholders must co-own the responsibility.
- We need to start three critical Circular Collaboration Dialogues:
1. Embed circular economy principles into international political, economic, and trade dialogues and agreements, making sustainability a collective, intergenerational priority among nations
2. Transition from “production-based” to “consumption-based” carbon accountability, ensuring a fair distribution of carbon responsibility by holding both consumers and manufacturers accountable.
3. Launch a Circular Accounting Alliance to reform outdated linear accounting models that institutionalize profit privatization, cost externalization, and resource depletion. Shift towards accounting frameworks that transparently reflect true profits and costs, enabling a sustainable and regenerative economy.
By driving Circular Collaboration Dialogues, we commit to a future where coming generations can thrive in a net-zero, resilient, and progressive world—one built on an inclusive, equitable, and sustainable economic system.
This is more than advocacy—it is a race against time. Now is the time for action!
To borrow President Kennedy’s timeless words: “If not me, WHO? If not now, WHEN?”
We ask: “If not Circular, WHAT?”